What measures do you put in place as incentives to take the bike to work when you could take the car instead? Here are my top 6: 1. Wall mounted bike rack by back door (prep in the warm and no walking through wet grass to the shed). 2. Work clothes, food, money and laptop all kept at work (removes rucksack burden). 3. Clothes for comfort not performance (removes the dread of wearing clingy elasticated clothes). 4. A route, that took a year to fine tune, that favours bikes (avoids dreading red traffic lights). 5 Selection of Seasonal jackets on coathooks (saves faffing in the wardrobe for layers). 6. Sunday fettling (makes you want to test the bike out after). So I guess for me it's all about making cycling simple and convenient even if it involves spending money/time up front. You?