The Ambulance Service have their own press team, which wouldn't report what another service had, or had not done.I think there is some misinterpretation going on.
The journalist reports the verbatim statement from the ambulance service. The ambulance service reports verbatim the details that they were given by the police service. The journalist then reports verbatim the statement from the police service.
In the non-quotation text the journalist only ever reports that the cyclist was hit by a car (right at the start of the article).
In @swee'pea99's example the journalist would likely have reported that a man was attacked but then quoted the police and ambulance service who would make a neutral statement probably along the lines of having attended an altercation in which a man was injured.
As for the advert, this is likely due to what Private Eye call Malgortithms. The advert will change all the time, but sometimes adverts are programmed to try to associate themselves with appropriate articles and get it wrong, or just end up with unhelpful or funny coincidences.
For example a Guardian article "FBI and DoJ launch investigation into Jeffrey Epstein's death" accompanied by an advert "Try soulmates today..."
Both services would rely on their own teams reporting on what their employees did. As far as press releases go.